PATH INTERACTIVE IS NOW AMSIVE DIGITAL.
Adopt what’s next with industry expertise, XactAudience® and AccuLink® databases, data integrity assurance, and consumer-centric analytics.
More granular than Google or Adobe Analytics, we first conduct tracking audits, understand sales cycles, implement pixels, test models, customize dashboards, and create ongoing reports — then we test. We offer complete quality assurance to ensure pixel firing, determine data accuracy, implement additional A/B testing, and update based on continual findings.
We pair expertise with global power-house partners, like Google and Oracle, to keep your brand ahead of the curve and even further in front of your competition.
Stop struggling with identity graphs. Enhance segmentation by leveraging our proprietary XactAudience® database of 260+ million customers and 800 demographic variables to creative customer predictive models that identify prospects individually scored on purchase and loyalty propensity.
As the cookie-less world comes closer, we’ve been ready. Our proprietary AccuLink® first-party database has 270+ million records that our team of data scientists use to create customized first-party target audiences aligned with our clients’ ideal business outcomes.
We love to be challenged. Bring us your problems — and we’ll create tangible, data-driven solutions.