The Science Behind Data-Driven Attribution, Google’s New Attribution Model

When shopping online customers often touch multiple marketing channels before they convert. In marketing this is known as the consumer decision journey, a 4 step decision making funnel which looks like: Awareness  -> Consideration -> Intent -> Loyalty. In digital marketing this journey is referred to as a multi-channel funnel. These funnels are generated from … Continue reading The Science Behind Data-Driven Attribution, Google’s New Attribution Model