Digital Week in Review: Introducing Weighted Sort Amsive Digital Published: August 30, 2010 2 min read Categories: Strategy Digital News Roundup is a new weekly segment which highlights the latest in news and happenings in the online world within the past week. Hearst Opening ‘Think Tank’ for Apps; MocoNews The magazine publisher focuses more efforts on app rollout through the end of the year, by opening a “App Lab” at its NY headquarters. The Takeaway: Traditional publishers are reinventing their roles in the digital landscape. Facebook to Start Rolling Out New Page Width; Mashable Facebook has begun rolling out narrower Page tabs today. The width of the tabs will be reduced from 720 pixels to 520. The Takeaway: Better check those pages ASAP and contact your developer. “Old Spice Guy” Ad Wins an Emmy; Mashable Ad agency Wieden + Kennedy’s “The Man Your Man Could Smell Like” TV spot for Old Spice has won the Emmy for Outstanding Commercial. The Takeaway: That such a unique ad campaign can win such a mainstream award shows how online video can be used to harness a greater customer base. Facebook Places Creates New Marketing Value; Ignite Social Media With the recent launch of Facebook Places, Facebook steps up as a threat/competitor to services (Foursquare and Gowalla) that previously dominated the location based applications. The Takeaway: Start planning for how you can incorporate Facebook places into your marketing campaigns. Introducing Weighted Sort; Google Analytics Blog Google announced a new sorting algorithm called weighted sort. Now when you sort on a computed metric, you can weight that sort by the number of data points, bringing you the most interesting and actionable rows first. The Takeaway: The change will add more precise insight and results for users. Promoted Tweets Are Super Effective, Advertiser Says; TechCrunch Online brokerage firm Zecco is one of the participants in Twitter’s Promoted Tweets program – currently in beta – and announced that the ad platform has proven to be very effective for the company to date. The Takeaway: Once out of beta, expected Twitter’s Promoted Tweets to largely change the playing field.