Digital Week in Review: Google/Twitter Firehose Deal, Instagram Videos Loop, and Super Bowl Facebook Numbers Amsive Digital Published: February 6, 2015 2 min read Categories: Strategy In this week’s Digital Week in Review: Google and Twitter sign Firehose deal, Instagram videos now loop, and Facebook reports biggest numbers ever for this year’s Super Bowl. Google and Twitter Sign Firehose Deal CEO of Twitter, Dick Costelo, has confirmed that they have signed a Firehose deal with Google to bring Twitter Tweets back into Google searches. The idea is that it will hopefully lead to more clicks to pages, and Twitter can capitalize on it. Tweets last disappeared off Google searches in 2011 after Google and Twitter had worked out a Firehouse agreement in 2009. However, though the Firehose agreement has been confirmed, the Tweets will not return to Google searches for another several months. Why bring back the Tweets now? Twitter is intent on increasing traffic to its content and making money off of it. There are an estimated 600 million people who land on Twitter’s pages as unregistered users, in comparison to the 288 million registered monthly active users it has today. To read more about the Firehose deal, click here. Instagram Videos Are Now on Loop Instagram has updated its app to allow videos on its users feed to loop, much like they do on Vine. Instagramed introduced videos about a year and a half ago, which has become extremely popular. However it has still not yet become the leader for video uploads like Vine or Youtube, and is generally still regarded before all else as a picture sharing app. This is also good news for advertisers because this will increase the odds of their video ads being seen by Instagram’s 300 million monthly users. Facebook Reports Super Bowl Numbers Facebook is reporting that this year’s Super Bowl was the biggest yet for the social network. Last year there were 50 million unique users who joined in on the conversation, whereas this year the numbers jumped to 65 million unique users. As a whole, this year there were 265 million posts, comments and likes, during the game. There were over 1.3 million unique “People Per Minute” users who were engaging in conversation related to Super Bowl XLIX. Facebook’s the top social moments were: New England Patriots win Super Bowl XLIX (1.36 million people-per-minute) Katy Perry’s “Firework” finale at halftime (1.02 million people-per-minute) Russell Wilson TD pass to Doug Baldwin gives Seattle 24-14 lead in the third quarter (701,000 people-per-minute) Malcolm Butler’s game-deciding interception on the goal line with less than 30 seconds remaining (676,000 people-per-minute) Jermaine Kearse’s catch late in the fourth quarter to set up a dramatic finish (656,000 people-per-minute) To see more of Facebook’s Top Fives for Super Bowl XLIX click here.