Pre #SuperBowl Social Buzz: Brady-Bashing Getting Out of Hand Sarah Gray Group Director, SEO & Digital Content Published: February 2, 2012 2 min read Categories: Social Pre-Super Bowl Sentiment Analysis After taking a look at the most-talked about Super Bowl players yesterday, we’re going a little deeper to examine how much heat the top 2 players and their coaches are taking. We chose the choicest insulting keywords from Monday’s overview (“suck,” “hate,” and “f**k”) and looked at how often they were associated with each team’s quarterback, their second-most popular player, and their coach. Over the past 3 days, Patriots team members have taken the most heat by far. Most of this ire is directed at quarterback Tom Brady, whose last name was associated with 820 of the nastiest insults over the past week. Giants quarterback Eli Manning came in second, followed by tight end Gronkowski of the Patriots. Both coaches and Giants wide receiver Victor Cruz got off fairly easy, coming in far behind the two quarterbacks. While most nastiness is directed at the quarterbacks in the week preceding the Super Bowl, it’s likely that during Sunday’s game key players and coaches will get their turn to sweat under the wrath of the public. We expect to see a lot more abuses thrown at Coach Bill Belichick, for instance – a character many football fans love to hate. Individual players aside, the team-bashing tides are starting to turn as the week progresses, with Giants fans dominating negative conversations about the Patriots yesterday. It looks like this trend might continue, so look out for quite a bit of Brady-hate to come in the next few days! Tomorrow, we’ll wrap up our pre-Super Bowl sentiment analysis with some nice infographics and predictions for the weekend’s big game. We’ll have to wait until Monday to see which team actually won this Super Bowl social media face-off. Stay tuned! Day 5: Yeah, New Yorkers Really Are Rude Follow @AmsiveDigital or @sarahvnyc to see the latest on our study of the Super Bowl haterade parade.