Lily Ray at Brighton SEO: “Leveraging E-A-T for SEO Success” Sarah Gray Group Director, SEO & Digital Content Published: April 12, 2019 1 min read Categories: SEO If you’re at Brighton SEO this week, don’t miss our SEO Director Lily Ray’s session “Leveraging E-A-T for SEO Success” on Friday at 2:30pm GMT (that’s 9:30am EST for all our New York friends). Lily will be talking about practical strategies for improving your website’s expertise, authoritativeness, and trustworthiness – essential strategies for modern SEOs. In the wake of the August 1st, 2018 Google core algorithm update which once again underlined the importance of content quality, SEOs need to be focused on optimizing more nuanced factors like authorship, reputation, copy reading levels and structure, and information sourcing. Sites in the YMYL (“your money or your life”) verticals will continue to be scrutinized more closely due to the nature of their content’s potential impact on consumers. Lily will break down exactly what search engines are looking for, how to future-proof your SEO strategies, and share some helpful case studies. If you can’t make it across the Atlantic, get the scoop on overcoming E-A-T challenges by downloading the presentation slides here. For more personalized help navigating recent drops in your website traffic, reach out to Amsive Digital. Lily and the rest of our team of SEO specialists are happy to guide you through your next steps for getting back on Google’s good side. You can also tweet her your questions at @lilyraynyc, where she’ll be answering all things EAT.