Keyword Competition Ruben Quinones Senior Vice President, Sales Published: December 22, 2011 1 min read Categories: SEO KEI – Keyword Effectiveness Index Selecting the right keywords for a web page is critical element of a successful campaign strategy, however, its important to evaluate the competitiveness of key term selected. Selecting only highly competitive terms can lead to unrealistic goals and an unbalanced approach to attain increase in traffic. Join one of our own SEO specialists, Avinash Conda, as we explore this topic in this video.