Reading: How Does Google Work? A Fantastic Google Infographic Amsive Digital Published: August 30, 2011 1 min read Categories: SEO Ever wondered how Google works? The exact formula is a closely guarded secret, but this infographic by the folks at PPCblog does an excellent job of illustrating the process behind the PageRank algorithm. Why is this important? The higher your site ranks in Google, the more traffic you get. Search engine optimization is a must for businesses, organizations, and individuals seeking to increase brand visibility and amplify profits. Click the image for a larger version. Infographic by the Pay Per Click Blog How Does Google Work? Learn How Google Works: Search Engine + AdWords.