Google Penguin Update Amsive Digital Published: June 22, 2012 2 min read Categories: SEO Summary Host : Ruben Quinones Guest : Avinash Conda 0:13 Ruben Quinones – Hi there welcome to another episode of AmsiveDigital TV. Avinash Conda. New Surroundings, we are growing. Same floor two offices. 0:42 We are here to discuss the penguin update. What is Penguin a penguin update? 1:02 Avinash Conda – Google doesn’t actually name the algorithm but people outside in the market, they give their own name. 1:13 So people started calling it Penguin. 1:19 It was launched on the 24th of April. 1:25 3% of the searches were actually affected by this update. While panda effected 13% 1:31 Ruben Quinones – And panda was the one which included duplicated content 1:36 Avinash Conda – It was more about content farms and this one is more about back links, Content is always the primary aspect which Google likes to see. More about link exchange. 1:55 Ruben Quinones – Link backs to your website? Backlinks? 2:01 Avinash Conda – The reciprocal links. Having two websites linking to each other. Buying links. 2:14 Reciprocal links are ok if they are natural. 2:18 Ruben Quinones – People have these pages set up just to put links. Set up a page of links which is irrelevant for the most part. 2:38 Avinash Conda – Google doesn’t want Irrelevant content. 2:57 Google doesn’t want to serve irrelevant content on page 1 and so they push that out. Its more quality content and more relative content. Domain authority. Bad site and bad content is not going to show up. Build domain authority by posting unique content. 3:26 don’t buy links. Try to have natural links 3:32 Anchor text. Not having the same text all the time. 3:37 Ruben Quinones – Anchor text are basically are link to other website, putting keyword in that link. Now that is knows as a tactic which only SEO firms would apply. They over used that, now Google not considering that. 4:11 Avinash Conda – Not having the same keyword in the link, having natural links, like “please read my blog”, “click here”. They would like to see links rather than doing it just for search Engines. 4:35 Ruben Quinones – Thank you Avinash.