Tips for SEO: 50 Action Items to Improve any SEO Strategy Amsive Digital Published: October 10, 2014 2 min read Categories: SEO On October 8 and 9, 2014, a number of Amsive Digital team members had the opportunity to attend our second annual C3 event in New York City. Not only did we get to network with various industry professionals and hear keynotes from some of the best minds in the business, we took away a great deal of tips for SEO – tips we can implement into our strategies on a daily basis. 50 Actionable Tips for SEO Don’t take yourself too seriously For brands: hire an agency with a good record Create content for every stage of the buyer’s journey Review your robots.txt file Put your brand name last in the title tag Repurpose old content Manually schedule emails of Google Analytics monthly reports Add rel=canonical tags to fix sitewide duplication issues Map content to buyer personas Within Adwords, link your Google Webmaster Tool account Normalize your NAP (Name, Address, Phone Number) info for local search Build competitive strategies based on SEO competition and not traditional business competition Check the ratio of indexed pages in search engines (site:www.domain.com) with your XML sitemap When diagnosing link profiles, never rely on one platform to tell the whole story Measure performance based on content segmentation Markup your site – learn schema.org vocabulary Trust your SEO expert Create “brand experience” content Search like a human, not a robot When thinking of engaging in international SEO campaigns, make relevant content for those various properties Don’t obsess over daily or even weekly data points Use dashes (-) not pipes (|) in your title tags to break up keywords For international sites, do not use auto-translate – hire a professional translator Don’t oversaturate content – pick 1-2 keywords to target per each piece of content Be unique at all times Sites hosted on servers in their own country will rank better Use natural language URLs Optimize with your mouth, not your fingertips – the switch to voice search is beginning to play a bigger role in search Use latent semantic indexing (LSI) keywords Preview content as a different user agent Think progressive & personal Authorship is dead, author rank is alive and well – give yourself credit Understand different ways users search on different types of search engines & devices Use category market share reports (share of voice reporting) to help you find display opportunities Find new & current keyword ideas using a reddit or subreddit search Find and fix “click here” links & optimize that anchor text Use Screaming Frog or Xenu to avoid spot-checking your sites’ metadata, URLs, & headers Optimize video assets Identify strongest TLD (Top Level Domain) to partner with for your brand Use the data highlighter Internally link higher authority pages within your own site to boost rankings Search for duplicate product descriptions across the web & differentiate yours Metrics coming from SEO tools have no business success relation Look for dead links in Wikipedia to use in your favor Identify highest priority keywords and develop better data by sharing with the paid team Think about branded search and how you want to manage your presence SEO is a marathon, not a sprint – be patient Use a web presence management platform Make good use of the rel=alternate when you have mobile or languages Delve into your analytics or web presence management platform frequently to identify winning trends & opportunities Source: Mike Tirone, R2Integrated; Pat Reinhardt, Prime Visibility; Joe Taylor, Conductor