Reading: Google Testing Unique AdWords Format Designed for Gmail Amsive Digital Published: August 18, 2011 1 min read Categories: Paid Media Google posted revenue of $29.3 billion in 2010, much of it coming from paid search. Search Engine Land reported today that the search giant may be rolling out a new AdWords unit which will bring display ads to Gmail. The new format capitalizes on some of the user behaviors associated with e-mail… seeing an envelope icon, clicking through to view something in the message window, and forwarding it. It also allows for much larger creative units — including multiple images and lots of text — that haven’t been possible in Gmail previously. Google Testing Unique AdWords Format Designed for Gmail.