Facebook Marketing – Ad Image Optimization Ruben Quinones Vice President, Client Strategy Published: November 24, 2010 3 min read Categories: Paid Media Facebook Advertising Facebook advertising is still very new to many businesses, and should be treated differently then other online advertising vehicles. Join guest James Connell as we discuss a crucial element in managing your paid facebook campaign. Subscribe Via YouTube, Itunes, or Facebook Transcript: Duration of Video: 4 min 37 Sec. Ruben Quinones: Welcome back to another episode of AmsiveDigital TV I am your host Ruben Quinones and my guest James Connell. James Connell: ————– Ruben Quinones: Put it up in title. I am your host Ruben Quinones I think I already said that. We are here today talking about I had him on previous episodes of surrounding Face book, he is the Search director herein our office and wanted to talk little bit more about Face book and talk about how important it is actually to be very unique and dynamic and there is lot more management when it comes to running a campaign. So we were talking about Face book PPC versus Google Ad words but when you actually want to campaign in Face book how important, what’s the management what should be done in first couple of days as I understand we have been put our hands on. James Connell: It is not about couple days I mean ——-whatsoever is pretty similar in this set up. So face book actually launched in both in Ad words campaign and in a Face book campaign in first couple of days really managing you know the —– and the for Ruben Quinones: Likes and the interests right. James Connell: But once your Ad word campaign is going you can kind of set up all those collecting all – you can go couple of things and back check and move on in Ad words. In Face book you have to be in there for all time and that’s because of the credentials these all have to follow people now people you are targeting. Ruben Quinones: Right. James Connell: So to become —– and add brands very very quickly. May be it is after 5, 6 or 10 times they will never see it again. Ruben Quinones: Does this happen within the first day or second day. James Connell: It depends on you know it depends on how many people you are looking and targeted in traffic right now after —–. Ruben Quinones: Right. James Connell: But it happens very quickly. You already start off with as we usually see 0 .03% quick rate to start and then very quickly that ——-. Ruben Quinones: In this more quickly through people but is actually click through versus the ——-. So very different from Google where you can have the good act copy to go with but and also expects to change what happens we can change the hard copy, the images too. James Connell: To get online we need to do two things. In face book we need to change for every hour or we have to increase the pay. Obviously —-pay you are going to pay more. So you change that and key is the most important piece you have to change is the image. So we have a tool that as soon as you have – to client and clicked away it pops in the image. So you know usually 10, 12 images put an ad into this tool and then just go through one by one by one and then we also ———copy and so just keeps on going through to keep the ad fresh, unique and new. Ruben Quinones: So this is to prevent where we call —— we keep saying James Connell: And the same procedure Ruben Quinones: Make sense. James Connell: And that’s it they look at same information and the same aspect Ruben Quinones: I have seen a lot of lot of times. And that’s a typical campaign by the way. So either you manual do or as you said the tool that actually swap it out when all the —–. James Connell: What we are doing it and —–swap on very much. Ruben Quinones: ——– that’s right and that’s another episode adds annotation. Thanks for tuning in thanks for James Connell for coming in for another episode of AmsiveDigital TV. Have a good morning, good afternoon, good evening whenever you are watching this I will see you next time take care.