Reading: What is the ROI of Walmart’s Facebook page? A lot by many measures Amsive Digital Published: August 17, 2011 1 min read Categories: News BarnRaisers takes a detailed look at the rewards Walmart is reaping from its Facebook page. Great read for any brand considering the value of social media. What is the ROI of Walmart’s Facebook page? A lot by many measures. According to WOMMA, the average value of a Facebook fan is $71.84 and Walmart has 8,167,973 fans. Facebook fans of a brand are 28% more likely to continue using the brand and 41% more likely to recommend it to a friend. $71.84 is an average. It’s generally higher for well known brands.