Now Hiring: Senior Digital Media Strategist Amsive Digital Published: January 23, 2015 3 min read Categories: News Senior Digital Media Strategist Job Description The Senior Digital Media Strategist position will be responsible for day to day management of a portfolio of client accounts at Amsive Digital, as well as the team working on those accounts. The ideal candidate for this role should have expert-level search and marketing skills, a good understanding of technical requirements for search such as shopping feed management and optimization, tracking pixel installation, and enterprise platform management experience. Candidate should be an excellent communicator, with the ability to manage multiple staff and contribute to sales meetings. Responsibilities Traffic Review results of any deep dives by staff. Assess what they looked at and what they recommend. Correct/teach as necessary Relevance Ensure we are sending the highest-quality traffic to all accounts. Quality Control Ensure staff is following all QA procedures. Establish procedures as necessary. Testing Ensure testing is focused on the highest-return areas and is providing actionable insights. Ensure testing matrix is updated and changes are made to account based on learnings Reporting Ensure reports are correct and coherent. Ensure they contain actionable insights. Optimization: Bidding Oversee bidding on all accounts. Ensure bidding is set up properly, and is being actively reviewed and managed. Optimization: Landing Pages Develop and recommend landing page strategy to client. Oversee landing page development if done by AmsiveDigital. Account Strategy Develop account strategy for all accounts, oversee its implementation Develop and/or review account tactics. Ensure proper implementation Staff Development Manage staff. Ensure staff receive training and development. Consistently push staff to take on more responsibility or learn & mature so that they would be able to take on more responsibility. Develop Expertise Be a subject matter expert in all channels/tools used by your team Results Ensure client accounts hit or exceed target goals. Implement corrective actions when necessary. Ensure proper communications with client to discuss performance and corrective action when targets aren’t met. P&L Track account financials – ensure account hits budget targets. Calculate management fee each month to double-check finance’s calculations. Ensure any media paid for by AmsiveDigital is charged to client. Track account profitability. Ensure all revenue/profit goals are reached. Personality Profile: Accountable, takes ownership Curious Hard Working Self-Starter/Self-Directed Creative Process and deadline driven Team Player Loyal Problem Solver/Solution Seeker Shares Knowledge Detailed Takes Pride Patient Passionate, energetic Fun, Outgoing Desired Skills and Experience Senior Level experience (3 yrs +) in managing biddable media campaigns Ability to manage relationships with high-level clients (leading calls, etc.) Experience with 3rd party SEM management software tools such as Marin or Kenshoo Expert-level knowledge of paid search, display, and social advertising as well as the role each should play in an overall media strategy Strong experience with Google Analytics Experience in Data Visualization tools like Tableau, Dash This, etc. Proficiency with MS Word, PowerPoint and advanced level knowledge of Excel Manage a team P&L If you think you have the skills, the experience, and the commitment to excellence to join our team, then we want to hear from you. Apply Online About The Company Amsive Digital (www.amsivedigital.com) is a highly dynamic search marketing company, bringing a unique approach to paid and earned media services. Our cutting-edge technology and advertising expertise provide our clients with maximum return on investment from both national and geographically-targeted digital advertising programs. Our team includes a mix of digital media professionals committed to providing winning marketing programs for our clients. Amsive Digital is a unique organization experiencing high growth, and offers the right candidate a fast track for professional growth in online marketing. We are looking for someone who is eager, loves to learn and wants the opportunity to grow with an amazing company.