Digital Week in Review: Twitter, Apple and McDonalds Amsive Digital Published: September 13, 2013 2 min read Categories: News In this week’s Digital Week in Review, five questions you must answer when figuring out the best time to Tweet, the new iPhone 5S and iPhone 5C still can’t do simultaneous voice and data, McDonald’s is test driving a new mobile food order and payment app, and Twitter tweets about going public. What is the Best Time to Tweet? The best time to tweet can depend on several variables. When deciding when to post your content, there is a series of questions about your brand and fan base that you must ask yourself. Joe Colacurico , Research Manager at Zocalo Group has given his list of variables in an article with AllTwitter.com: Who is our audience and what do we know about their social media usage habits? How does our industry or category perform on social? How does the type of content perform? What content cadence is most effective? On which day of the week will content be posted? Read the full article here. iPhone 5S and iPhone 5C Still Won’t Allow Simultaneous Voice and Data If your carrier is Verizon or Sprint and you plan on purchasing the new iPhone 5C or iPhone 5S don’t expect to be able to browse and talk at the same time. The new models will still not allow simultaneous voice and data so you will not be able to surf the web while talking. This has been frustrating for users who may be talking while trying to follow GPS directions or needing internet access for other various information during phone conversations. It is said that Apple could fix this by adding additional radios but at the same time that will compromise the “thinness and lightness” of the phone itself. Will this problem be solved in the future? Most likely, but not until another generation of iPhones are released. More information here and here. McDonald’s Looking at a Mobile Payment App McDonald’s is testing an app which will allow customers to digitally order their food from their phone and pay for the item before picking it up at a drive-through window or restaurant counter. Other big name franchises such as Starbucks and Dunkin’ Doughnuts have already tested platforms which allow customers to pay for food with their smartphones. “While many competitors are publicizing their efforts to get an initial foothold in the mobile arena, no one has developed a comprehensive solution that integrates all the opportunities this technology presents”- McDonalds The app is currently being tested in Utah and Texas. Twitter Tweets About Going Public Twitter has announced in a tweet late Thursday afternoon its intention to go public. According to Bloomberg reports, companies with “less than 1 billion dollars in annual revenue are able to submit IPO filings confidently with U.S. regulators under the Jumpstart Our Business Startups, or JOBS, Act”. The 200-million-plus user site has been valued by private investors to be worth more than 10 billion dollars. It is expected to break even the first year then grow at a rate of 1 billion dollars a year after that. Read more here.