Digital Week in Review: Facebook Gets Its First Non-Profit Gift Catalogue Amsive Digital Published: November 1, 2010 2 min read Categories: News Facebook Gets Its First Non-Profit Gift Catalogue; Mashable The World Wildlife Fund (WWF) has combined people’s love of gift giving and giving back into Facebook’s first ever non-profit gift center. Timed for the start of holiday season, the WWF has opened a gift center on its Facebook Page that allows supporters to purchase different packages aimed to look like an “adoption.” The Takeaway: The WWF has launched gift centers in the past, but the incorporation of Facebook marks a larger turn toward establishing Facebook as a fundraising and community hub for nonprofits. People Search: a Faster, Easier way to find local information; Google Blog Google announced Place Search, a new kind of local search result that organizes the world’s information around places. The Takeaway: By clustering search results around specific locations, you can more easily make comparisons and decide where to go. Paypal’s New Micropayments are Coming to Facebook; Silicon Valley Insider PayPal‘s new micropayments solution will be available later this fall, the company just announced. PayPal says it will enable payments within two clicks, charging vendors five percent plus five cents for transaction under $12. The Takeaway: There’s plenty of competition in micropayments, but PayPal has an immediate leg up here as the only payment platform with serious brand recognition. That’s a big plus for any company that wants users to entrust it with their credit card numbers. Bottom line: Micropayments have a future on the web and PayPal is leading the way. Twitter Ads Come to the Stream; Mashable Twitter has begun expanding its ad platform, Promoted Tweets, to the individual streams of its users. The Takeaway: While most of the company’s users utilize search and trending topics sparingly, every active user is exposed to the stream of tweets from their friends and preferred brands. It has the potential to generate millions in revenue for Twitter, but it also has the potential to upset, alienate and confuse its users.