Insights /
Strategy

iOS 14 Privacy Changes – Everything Advertisers Need to Know

Last Summer, Apple announced it will be giving users the choice to block the Identifier For Advertisers (IDFA) feature at the app level. Though iOS users had already been able to block IDFA tracking at the device level for a few years, they had to know where to look in order to do so. This new change puts the…

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Google Ads Match Types Have Changed Again – Here’s How to Take Advantage

Google announced a change to the matching behavior for phrase match keywords that will significantly expand the search terms these keywords will be eligible to serve for. The phrase match option has long been considered a middle ground between exact and broad match keywords, but this change moves phrase match significantly closer to broad match terms. Also, broad match modified (BMM) keywords will no longer be…

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