March 30, 2012 How Would Don Draper Use Social Media? With all the buzz around the return of Mad Men, which endured a year and a half hiatus between seasons, the premiere was a big hit on social media. Unfortunately, Don Draper could not have even conceived of how we leveraged participatory media as we watched him in action. This thought led me to wonder, if…
March 9, 2012 How to Make a Video Go Viral on Social Media: Six Lessons Learned From Kony 2012 Wondering how to make a video go viral on social media? We’ve put together six lessons, taken from an examination of the explosion of Kony 2012 related material that has been circulating the social sphere to hundreds of millions of people since it landed on YouTube March 5th.