Comparing Community Management, Publishing, and Reporting Capabilities Social media marketing can be one of the most powerful tools in marketing manager’s mix. User information available to marketers on social platforms like Facebook and Instagram allow unprecedented targeting and personalization opportunities. But with all this data comes the challenge of truly understanding your brand’s social audience,…

In this week’s Digital Week in Review: Instagram introduces 3 new features, Snapchat disables third party apps, and an infographic on how to not lose followers on social media.