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LinkedIn’s New Holistic Engagement Ranking Supports B2B Paid Strategies

Which company should your B2B sales team nurture? Which company is ready for outreach? Or which one should be crossed off your prospect list? LinkedIn now shares a holistic engagement rank for your targeted audience list that prioritizes your prospects.    LinkedIn’s Account Engagement dashboard offers new insights into your B2B leads through audience analytics. The…

iOS 14 Privacy Changes – Everything Advertisers Need to Know

Last Summer, Apple announced it will be giving users the choice to block the Identifier For Advertisers (IDFA) feature at the app level. Though iOS users had already been able to block IDFA tracking at the device level for a few years, they had to know where to look in order to do so. This new change puts the…

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