Insights /
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Google’s Performance Max — Everything We Know So Far

One streamlined, single-goal paid search run so you can just set it and forget it — it sounds excellent from a logistical perspective. But how well will it impact ROI?   Google’s Performance Max for ad campaigns uses new AI automation for cross-channel optimization delivered at lightning speed. Currently being finalized and in limited testing, Performance Max…

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1,000+ Winners and Losers of the December 2020 Google Core Algorithm Update

Updated December 15, 2020 Jump to: Methodology | Winning Categories | Losing Categories | Winning Domains | Losing Domains | View & Download All Data | Analysis On December 3rd, 2020, Google rolled out the long-awaited December 2020 Core Update somewhat unexpectedly, after months of anticipation among the digital marketing community. The most recent core…

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