Insights /
Paid Media
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4 Alternatives to Using Adwords

Google Adwords is an excellent tool for any online marketer, but it’s not the best for everyone. For some, it’s far too expensive to use consistently, while others may be merely looking for different markets and audiences to expand to. Whatever the reason, there are plenty of excellent opportunities out there beyond Adwords    …

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Keyword Planner Mumbo Jumbo

“You keep using that word. I do not think it means what you think it means.” -Inigo Montoya I’ve been experimenting with Google’s Keyword Planner, their new tool designed to meld, in their words, “the functionality of the Keyword Tool and Traffic Estimator into a smooth, integrated workflow.” And it is largely that, if you…

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