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Paid Media
auroras blog

Using Adwords Call-Only Ads and Campaigns to Target New Audiences and Languages

Targeting a new audience can get costly; it’s not just a matter of setting up new campaigns, but also investing in a user-friendly landing page to test overall performance and capture leads. Call-only campaigns are a great way to make this process easier and get results faster, and can be a great way to target…


Impact of Google AdWords Switching to 4 Ads on Top

On February 19, 2016 Google confirmed they removed text ads from the right side of search result pages and will now place up to 4 ads on top of organic search results for some queries that trigger advertisements. How does this change affect keywords with low average positions? While 4 ads on top of search…

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