A podcast ad is a highly engaging paid media medium to deliver brand messaging. Listeners tend to hang on to every word, meaning they’re engaged and listening to your advertising too. While some marketers may be concerned about the lack of messaging control, having a trusted source deliver rave remarks about your brand, product, or service can be an effective way to advertise.

Amazon Prime Day is slated for June 21-22 — hopefully, marketers have already made a list and checked it twice. With promotions submitted and inventory fulfillment streamlined, what’s left to prepare? Actually, quite a lot. Learn more.