November 22, 2022 Should You Be Marketing in the Metaverse? Here’s what should be top-of-mind when exploring metaverse marketing, extended realities, AR, and VR opportunities.
November 4, 2022 OTT and CTV: Add Precision Targeting, More Measurement To Your 2023 Media Mix Reach new audiences at scale with highly effective CTV and OTT ads, adding precision targeting to your TV advertising – and insight into incremental lift.
September 19, 2022 The Future of Measurement: Attribution, Incrementality, and What’s Next in Ad Testing
August 17, 2022 The Future of Measurement: How to Uncover Cross-Channel Insights With Media Mix Analysis