SEOs have many tools at their disposal, and those tools can offer an overwhelming amount of opportunities—one of these being Google Tag Manager (GTM). What is GTM, exactly? On a basic level, it is a script management platform that allows you to add scripts, tags, and lines of code to your site without the need…

No, CRO is not an over-zealous misspelling of “crow.” It’s an acronym that stands for Conversion Rate Optimization, which is the process of creating compelling user experiences to motivate site visitors to perform an action. What kind of action, exactly? Any kind that aligns with your business goals! Whether it’s buying a sheep-shaped cookie or…