Third-party cookies are on their way out. And first-party data is one of the best solutions to adapt to this change — while offering even more accurate ROI data too. Building a targeted prospect model that accurately reflects your current and potential customers based, in whole or in part, on first-party data is one of the best ways to evolve ahead of the changing privacy landscape.

Last Summer, Apple announced it will be giving users the choice to block the Identifier For Advertisers (IDFA) feature at the app level. Though iOS users had already been able to block IDFA tracking at the device level for a few years, they had to know where to look in order to do so. This new change puts the…