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Google Discovery Ads: Optimize Campaigns + Save Time with the Modern Search Journey

Marketers are constantly striving to develop campaigns that bring the best value to customers. As technology advances, we have more opportunities to create these superior campaigns — and consumers want them too. With zero patience for unhelpful, irrelevant, or “annoying” advertising, consumers require brands to bring them value moment by moment in their purchasing process.

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Paid Media Targeting Beyond Cookies

Third-party cookies are on their way out. And first-party data is one of the best solutions to adapt to this change — while offering even more accurate ROI data too. Building a targeted prospect model that accurately reflects your current and potential customers based, in whole or in part, on first-party data is one of the best ways to evolve ahead of the changing privacy landscape.

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