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Roscato

Building a brand new wine brand

Bringing a vibrant wine to life by breaking through the category clutter.
Bringing a vibrant wine to life by breaking through the category clutter.
THE CHALLENGE

Standing out in the category.

Strategy
Brand Voice
Creative Direction
Illustrations

 

A sweet wine that often appeals to people brand new to wine, Roscato isn’t typical, so the challenge was to bring this vibrant wine to life by breaking through the stuffy clutter of stereotypical messaging in the category.

OUR SOLUTION

Innovative campaign strategy.

Strategy
Brand Voice
Creative Direction
Illustrations

 

We think we nailed it, but you can be the judge. Sales have steadily climbed and just a few years later, the original Roscato Rosso Dolce is the #44 wine SKU out of tens of thousands.

CAMPAIGN STRATEGY
DIGITAL + WEB DEVELOPMENT
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IN-STORE

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Amsive Digital (formerly Path Interactive) is an NYC-born digital marketing agency with a national presence, providing data-driven SEO, digital media, paid and managed social, analytics, creative, influencer marketing and web design and development services that help brands grow.

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