Paintzen

Localized, high-ranking brand awareness.

Paintzen needed to build brand awareness in a diverse range of city-based locations. We created a robust plan to tackle their business challenge from every angle.

The Challenge

Searching for the right audience.

SEO
Digital Media
Organic Social
Paid Social

Starting with little to no visibility, Paintzen needed to introduce its brand, increase intent, and drive sales across new metropolitan locales. We were tasked to build from the bottom up and speak to target audiences in multiple diverse marketplaces.

OUR SOLUTION

Success with market-specific search themes.

Our team created an innovative organic content program that would increase E-A-T creditability and grow brand visibility. Search research showed that trends varied wildly between cities — red front door, craftsman, environment-friendly — to name just a few. We used these themes to build specific location pages that spoke to each city’s most popular interests and trends.

Our RESULTS

Exceptional growth on all platforms.

+150%

Lead volume

We used intelligent content promotion for paid social strategies to drive visibility across new and existing target audiences, differentiating Facebook and Pinterest strategies to fit platform consumption norms.

+60-80%

Impressions

Our localized, thematic social content increased brand awareness dramatically. We optimized for sustainability and built continuing research into their future-planning to continue this progress.

+50%

Engagement rates

Our comprehensive campaign drove higher engagement rates across all platforms while increasing follower counts. Paintzen also had a significant increase in comments indicating conversion intent.

+49%

Followers

Intent turned to action, with exceptional follower increases that helped narrow down prospective customers even further and continue to engage with those most likely to convert.

-46%

Cost per acquisition

Efficient use of performance creative led to more high-quality posts that grew visibility and engagement.

Find out what we can do for your bottom line.

Our flexible solutions will help you meet (and exceed) your business goals.

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