Starting with little to no visibility, Paintzen needed to introduce its brand, increase intent, and drive sales across new metropolitan locales. We were tasked to build from the bottom up and speak to target audiences in multiple diverse marketplaces.
Our team created an innovative organic content program that would increase E-A-T creditability and grow brand visibility. Search research showed that trends varied wildly between cities — red front door, craftsman, environment-friendly — to name just a few. We used these themes to build specific location pages that spoke to each city’s most popular interests and trends.
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