PATH INTERACTIVE IS NOW AMSIVE DIGITAL.

  • About
  • Services

    We help brands grow.

    See All Services
    • Paid Media
      Develop the best full-funnel media mix.
    • Social
      Build an authentic, action-oriented community.
    • Data + Analytics Solutions
      Grow with actionable data and analytics.
    • SEO
      Optimize and advance a modern search strategy.
    • Creative
      Power brand creative with valuable data and insights.
    • eCommerce
      Maximize revenue with beautiful, usable experiences.
    • Strategy
      Amplify business outcomes with top-tier thinking.
  • Work
  • Insights

    Discover new insights.

    See All Insights
    • Why Expertise is the Most Important Ranking Factor of Them All
    • Google Analytics 4: Frequently Asked Questions
    • Core Web Vitals Optimization: Best Practices from an Expert Developer
    See All Insights
    • SEO
      Optimize and advance a modern search strategy.
    • Paid Media
      Develop the best full-funnel media mix.
    • Social
      Learn how to build an authentic, action-oriented community.
    • Data + Analytics
      Grow with actionable data and analytics.
    • Performance Creative
      Power brand creative with valuable data and insights.
    • News
      Stay up-to-date with the latest news and trends
  • Careers
  • Contact
  • About
  • Services
    • Services
    • Paid Media
    • Social
    • Data + Analytics Solutions
    • SEO
    • Creative
    • eCommerce
    • Strategy
  • Work
  • Insights
      • Why Expertise is the Most Important Ranking Factor of Them All
      • Google Analytics 4: Frequently Asked Questions
      • Core Web Vitals Optimization: Best Practices from an Expert Developer
    • Insights
    • SEO
    • Paid Media
    • Social
    • Data + Analytics
    • Performance Creative
    • News
  • Careers
  • Contact
Nothing inspires productivity like a healthy lunch
Health + Wellness Publisher Site

Systemic solutions for a complete core algorithm update recovery.

We developed a holistic recovery strategy for a health and wellness publisher site to help revert a years-long, negative traffic trend.
We developed a holistic recovery strategy for a health and wellness publisher site to help revert a years-long, negative traffic trend.
The Challenge

13,000+ URLs led to one huge problem.

SEO

 

Since the August 1, 2018 Google algorithm update, a publisher site for health, nutrition, and fitness was seeing site traffic decline.

Riddled with thousands of low-quality URLs, the site was suffering from duplicate, highly similar, and overlapping content pages. Often, this meant Google struggled to identify which URL was the best one to rank for a specific query.

In addition, much of its content was now considered by Google to be “dangerous medical advice” due to its growing emphasis on expertise, authority, and trustworthiness (E-A-T), especially within “Your Money, Your Life” (YMYL) content.

Our Solution

Complete content overhaul + a system of solutions.

 

We addressed systemic issues with a range of solutions for consolidating content, reducing noise, and expediting our analysis — while executing a massive content clean-up for 13,000+ URLs.

  • Performed a preliminary analysis to identify the topics where the site is considered an authority, and where it lacks E-A-T
  • Consolidated content with content migration, blanket redirects, and more
  • Audited content for expertise, authority, and trustworthiness
  • Synthesized visibility and performance metrics to grow E-A-T
  • Overlayed various data points with SEO tools for deeper insights
  • Improved site architecture to better reflect our depth of topic coverage
  • Reduced site dataset from two million URL and keyword combinations to 193,000

With these changes, we knew that we wouldn’t likely see a significant improvement in performance until the next core update rolled out, as Google has stated numerous times that it takes a significant amount of time to process large-scale, site-wide, quality improvements.

When Google launched its June 2021 Core Update — the results of our hard work started pouring in.

OUR RESULTS

Total recovery + new Google Discover traffic.

100%
 

+37%

Site clicks
Site clicks increased by 1,550,000+ clicks or by 37% between June 3-22, 2021 versus the previous period.

+32%

Impressions
Impressions increased by 42,000,000+ impressions or by 32% between June 3-22, 2021 versus the previous period.

30%

Organic sessions
Organic session increased by 1,576,000+ sessions or by 30% between June 3-22, 2021 versus the previous period.

30%

Organic new users
Organic new users increased by 1,265,735+ new users or by 30% between June 3-22, 2021 versus the previous period.

Increased

Google Discover traffic
The publisher site also began to see Google Discover traffic after the core update. Google has stated that core updates can impact Discover traffic, so we believe the site’s new ability to appear there, after no activity for months, as a sign of improved sitewide quality.

+59,234,000

Projected annual increase of organic sessions
Organic sessions are projected to increase annually which averages to 59,234,000+ sessions.

Find out what we can do for your bottom line.

Our flexible solutions will help you meet (and exceed) your business goals.

Let's Talk
Amsive Digital
Visit Amsive Digital on Facebook Visit Amsive Digital on Instagram Visit Amsive Digital on LinkedIn Visit Amsive Digital on Twitter

Amsive Digital (formerly Path Interactive) is an NYC-born digital marketing agency with a national presence, providing data-driven SEO, digital media, paid and managed social, analytics, creative, influencer marketing and web design and development services that help brands grow.

Subscribe to our newsletter
This field is for validation purposes and should be left unchanged.
  • About
  • Services
  • Insights
  • Contact Us
  • Careers
  • Paid Media
  • SEO
  • Social
  • Creative
  • eCommerce
  • Data + Analytics
  • Strategy

© 2023 Amsive Digital. All rights reserved.

  • Privacy Policy
  • Sitemap
Back to top

Discover digital insights.

Sign up to stay up-to-date on how digital can grow your business.

Name(Required)
This field is for validation purposes and should be left unchanged.