Revitalized SEO + successful replatforming.

With over 300,000 available products, Great Big Canvas wasn’t maximizing its search potential. Google had only indexed 13,000 products driving organic traffic to the site.

Starting with a deep link audit, we developed a redesign and replatforming initiative to set up the site for success.

With thousands of blackhat backlinks operating on separate mobile and desktop sites, we developed smart, scalable redirect plans — and got to work.

We replatformed and redesigned the site for Google accessibility — and executed a massive link clean-up.

• Combed through 15,000 backlinking domains and identified sources that could be negatively impacting rankings
• Compiled a disavow list for Google Search Console
• Collaborated with web development team for best-performing SEO
• Replatformed to a single responsive site
• Improved site architecture to expand crawlability of product pages
• Rolled out product schema and image alt text to all products
• Reworked HTML and XML sitemaps