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GBC-2400x800
Great Big Canvas

Revitalized SEO + successful replatforming.

With nearly 2 million site URLs, canvas art retailer Great Big Canvas needed serious digital support to improve its Google accessibility.
With nearly 2 million site URLs, canvas art retailer Great Big Canvas needed serious digital support to improve its Google accessibility.
The Challenge

Transforming digital decline into towering growth.

SEO
Strategy
Analytics
Web Development

 

With over 300,000 available products, Great Big Canvas wasn’t maximizing its search potential. Google had only indexed 13,000 products driving organic traffic to the site.

Starting with a deep link audit, we developed a redesign and replatforming initiative to set up the site for success.

With thousands of blackhat backlinks operating on separate mobile and desktop sites, we developed smart, scalable redirect plans — and got to work.

Our Solution

Expert development + SEO collaboration.

 

We replatformed and redesigned the site for Google accessibility — and executed a massive link clean-up.

  • Combed through 15,000 backlinking domains and identified sources that could be negatively impacting rankings
  • Compiled a disavow list for Google Search Console
  • Collaborated with web development team for best-performing SEO
  • Replatformed to a single responsive site
  • Improved site architecture to expand crawlability of product pages
  • Rolled out product schema and image alt text to all products
  • Reworked HTML and XML sitemaps
OUR RESULTS

Thousands of updates for one big success story.

79%
 

+79%

Revenue
We developed a smart, sustainable solution to optimize the site for Google accessibility far into the future.

+52%

Organic user sessions
Capturing newfound search demand, we amplified the most effective tactics to drive organic sessions.

4x

Valid URLs for Google indexes
The replatformed site earns traffic from our quadrupled valid URLs Google indexes since the responsive site’s launch.

24,600

Product URLs
Increased product URLs helped Google index and traffic more URLs and grew the site’s search visibility.

Find out what we can do for your bottom line.

Our flexible solutions will help you meet (and exceed) your business goals.

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Amsive Digital
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Amsive Digital (formerly Path Interactive) is an NYC-born digital marketing agency with a national presence, providing data-driven SEO, digital media, paid and managed social, analytics, creative, influencer marketing and web design and development services that help brands grow.

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