Fortune 500 eCommerce Department Store

Revenue growth for three unique domains.

A series of product detail page updates improved performance at scale — and revenue on all domains.

The Challenge

SEO solution at scale for conversions + revenue.

SEO

Our client, a Fortune 500 eCommerce department store, needed to significantly improve product detail pages performance at scale on three unique domains.

Our Solution

Page updates across all three domains.

We worked to executed the following updates to product detail pages that resulted in positive changes for all three domains through the following changes:

Removed autoscroll
Added brand names to title tags
Added image alt attributes on mobile images
Removed all references to an .io subdomain

OUR RESULTS

Significant revenue growth.

+45%

Domain 1 sessions growth YOY

Domain 1 saw a 19.39% increase in revenue within 2-week period which included a 27% increase in transactions, 16.8% increase in organic sessions, and 151% higher than 2020 session growth.

+53%

combined revenue growth within a two-week period across the three domains

+12.8%

Revenue growth for Domain 2

Domain 2 saw a 12.8% growth in revenue in the same 2-week period with an 18.6% increase in transactions and 35.25% increase in organic sessions which was 198% higher than 2020 session growth.

+21%

Revenue growth for Domain 3

Domain 3 saw a 21% increase in revenue with a 21.9% increase in transactions and 62.91% increase in organic sessions which was 21.3% greater than 2020 session growth.

Revenue growth is just one outcome of a sustainable marketing strategy that’s focused on the unique challenges and opportunities of your business.

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