PATH INTERACTIVE IS NOW AMSIVE DIGITAL.
The Medicare AEP season is short. Our solution to help Clover Health gain new members needed to be future-proof and more innovative than the competition. We developed an omnichannel approach with highly segmented audiences that would provide year-long education and awareness. And our solution would also drive intent and action in hyperspeed during key seasons to set Clover up for success year after year.
Every family is unique — we targeted family decision-makers who could be aged 18 to 85. Working with our enterprise-level data partners, we used modeling data to create lookalike profiles for granular audience segmentation based on various demographics, placed these decision-makers into segmentation buckets, and spoke directly to each one. Our solution encompassed a comprehensive through-line for the campaign’s digital creative and our full-funnel search, social, and programmatic strategies.
Our flexible solutions will help you meet (and exceed) your business goals.